Super Bowl advertising is back, with an even bigger ad campaign on the horizon.
The NFL has partnered with Super Bowl Advertising Network (SBN) to run its 2017 ad campaign.
The ad campaign will see the league’s top broadcasters, NFL Films and NFL Films/Advertising, team up to show audiences a “special” Super Bowl ad, with stars like Kobe Bryant, Chris Rock and Bruce Willis all in attendance.
The first spot will be shown during Super Bowl Sunday in February.
The next spot will air on the NFL Network in May and will be followed by Super Bowl 50 in September.
The Super Bowl is scheduled for Feb. 2-5, 2019.SBN will air all of the ad campaigns on SBS, a joint venture of SBS and Fox, and will also stream the Super Bowl on its digital platform, Facebook.SBS will also run a commercial for the new Adidas Super Bowl Ultra, a shoe brand created by Nike, in the wake of the brand’s boycott of the game.
The Super Bowl will also be aired on SNS and will run during the World Cup Qualifying match between the United States and Australia.
Sbn is the largest ad-supported subscription television service in India with more than 300 million subscribers.
It also owns channels such as CNN-IBN and TV5.