A few years ago, McDonald’s launched a massive advertising campaign aimed at making the restaurant an even more desirable place to eat than it already was.
The campaign began in late 2006, and ended with a $1.1 billion investment.
The money paid off: McDonald’s now sells more burgers and fries per square foot than any other restaurant in the country.
The McDonald’s advertising strategy has been credited with creating a sense of confidence that was missing from the company’s business in the months after the company closed the fast-food chain.
But the company may have also created a false sense of security, according to two former McDonald’s executives.
According to one former executive, the company began selling advertising during the height of the recession in order to lure people back to the restaurant, and then it failed to deliver on that promise.
Another former executive says that the strategy has not paid off at all, and it was only partially successful.
“McDonald’s has lost its mojo,” said John Stossel, host of Fox Business Network’s The Stossels Report.
“They were doing well at the time, and now they are going to do even worse.”
The McDonalds ad buy strategy also failed to capture the consumer’s imagination, according the former executive.
The ads didn’t have a message, and they were too commercial in nature.
“I was told that if you were a McDonald’s fan, you were going to be drawn to the commercials,” he said.
The former McDonalds executive says he was told McDonald’s would be selling a number of “brand ambassadors” in the advertising campaign.
The advertising campaign featured actors playing customers, celebrities, and even celebrities themselves, in an effort to lure customers back to McDonald’s.
The ad buys were aimed at creating a “McGuinness” image.
The celebrity ambassadors included celebrities like Chris Pratt, Adam Sandler, and Jason Bateman.
One of the ads featured an image of a McDonalds cashier and a cashier’s assistant dressed in black, as well as an image that read, “Don’t worry, they’re good, we know they’re bad.”
The ad didn’t make the ad buying firm look like a scam.
“There’s no way in hell we were going into this thinking it was going to go well,” said the former McDonald s executive.
He also said that the ad buys had a number on the label that read “BONUS” — a sign that the campaign had not generated the sort of publicity that it had hoped to.
The ex-McDonalds executive was fired from the ad company in January 2011, according at the National Review.
In an interview with CNNMoney, he described how he was hired as a “brand ambassador” for McDonald’s in order for McDonalds to promote its products.
According the former exec, McDonalds began the campaign by using celebrities to promote their products, but when McDonalds learned that these celebrities weren’t as passionate about their brand as they thought, the marketing company stopped spending on them.
The executives who oversaw the McDonalds advertising campaigns said that McDonalds failed to take advantage of the publicity generated by the celebrities, according.
One former executive said that there was a sense in the company that celebrities were “selling” their products and were being paid to do so.
“If they were going for the gold standard, they didn’t get it,” said one former McDonald executive.
McDonalds has paid out millions of dollars in back pay to celebrity ambassadors over the years.
The company also had to pay celebrities to appear in advertisements, but that wasn’t the case with the former executives, who said that celebrities did not actually appear in any McDonalds commercials.
One executive also said McDonalds hired celebrities to play celebrities for the ad campaign.
According a former McDonald marketing executive, McDonald s executives were paid to produce an ad for a celebrity.
But McDonalds executives said that they didn, in fact, create the ad.
McDonald’s CEO Steve Easterbrook was also a former advertising executive.
But it is unclear what the CEO actually thought of the McDonald s advertising strategy, according an executive who spoke to the publication.
The executive said the McDonald execs were paid millions of bucks to create a commercial for a famous celebrity.
According that source, the ad was not the kind of commercial that was expected to generate huge exposure.
The exec said that if McDonalds wanted to attract the kind or level of attention that it was hoping to, it would have gone for something like a reality show or even a comedy special.
“The thing that is most shocking about this episode is that McDonald s management was paid millions to create an ad that was essentially a parody of a reality TV show or a comedy, which would have been a perfectly normal advertising strategy,” said former McDonald exec.
He added that he was “disappointed” by McDonald s failure to achieve that kind of success, because he felt that it could have been much more successful had McDonald s managed