A long-time Apple fanboy, I’ve been following Apple’s iOS advertising strategy since the iOS 6 launch.
But when I got a chance to get hands-on time with the company’s latest iPhone, the iPhone 6s, I found myself frustrated with how Apple’s advertising strategy works.
When I first tried the iPhone in June, I was impressed by how easy it was to navigate through Apple’s website.
But as I continued to use the iPhone, I began to notice the same thing: ads for a range of products were constantly running on the homepage.
While this isn’t surprising in and of itself, the ads were also often completely unnecessary.
I’d often get the “Ads for” screen for an iPhone product in the News app.
In the case of a pair of iPhone 6 Plus phones, the only way to find out what iPhone 6 plus phones the company was offering was to click the “Find More” button in the “About” section of the Apple product page.
The iPhone 6S, which has more RAM and a slightly wider display, also had ads running on its homepage, but it was far more minimal and didn’t have the ads that appeared on the site of every other iPhone.
But in late June, Apple began to bring up the home page for iPhones and iPads.
Apple’s latest iOS devices will have a dedicated homepage and a few extra pages that appear when you visit the website.
Apple’s homepage for the iPhone 7 Plus (Image: Apple)In iOS 6, the homepage was still just a simple white button on a black background with the word “Home” on the left and the name of the device in the center.
But the iOS 7 update brought a lot of improvements to the homepage, including a redesigned homepage that featured more prominent, bold text and a more colorful design.
Now, the home screen is more visually interesting, with a new “About This Product” section that is now bold and has the product’s name prominently displayed.
This new section also features a search bar and more options for filtering products based on their price, performance, and features.
(Note: This section is available for the new iPhone 7 and later.)
The redesigned home page of the iPhone’s new “about” section (Image, left)The redesigned homepage of the new “home” section in iOS 7 (Image)While Apple has done a great job of creating a more visually appealing homepage for its iOS devices, it’s a huge improvement over iOS 6.
And while Apple did a good job in iOS 6 of making the home menu more visually engaging, I don’t think Apple’s redesign of the homepage in iOS7 is particularly impressive.
In iOS7, Apple has taken a page out of Google’s book and placed its homepage on a flat white page, instead of the familiar, colorful home menu of the previous versions of iOS.
But while Google has done an admirable job of improving its home menu design for Android devices, Apple’s homepage looks much less appealing than the one in iOS6.
As I mentioned before, Apple also improved the way iOS uses its home screen to show ads.
While the new design of Apple’s home page is far more visually compelling than the previous version, Apple doesn’t seem to have bothered to include any ads on the home pages of iPhones and iPad.
I was particularly disappointed to see ads for Apple Music playing on the Home Screen of the iPad Air.
When Apple added Apple Pay support to the iPad, it also added ads for some Apple Music products, but those ads are currently hidden.
As for the iOS apps that Apple includes on its iOS 7 home page, I wasn’t surprised to see advertisements for a handful of other Apple products.
But I was surprised to find ads for apps that have already been removed from the iOS App Store.
There are ads for Spotify and Apple Pay, for example.
But there’s nothing for any of the major third-party app stores.
And none of these ads even appear on the iOS homepage.
When Apple announced its iOS updates, it didn’t say which third-parties would be featured in iOS’s home pages, instead referring users to a page called “iOS Home Page.”
But Apple did not provide any indication that this page would be updated, which is a shame because iOS’s homepage is incredibly useful.
I have a feeling that Apple will eventually update the homepage to include ads for third-tier apps that are not yet on the app store, but for now, it looks like ads for the apps that already exist will stay.
Apple has also been adding ads for its own apps to its homepage.
But if you search “Apple Music” on iOS 7, you’ll get no results, so it’s possible that Apple is just not including Apple Music ads on its own iOS home pages.
If you’re interested in learning more about how Apple works with third-sector third-platform app developers, the latest episode of the iOS podcast Apple Developers is available on Apple Podcasts.
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