Posted October 24, 2018 05:15:56The ad industry in India is growing rapidly.
Advertising revenues have risen by 30% in the past year to a record $18.7 billion.
But that is only the tip of the iceberg.
According to industry experts, the biggest impact is being felt in the telecom and digital sectors.
Advertisers are also getting a chance to see more attractive offers from advertisers as well.
While advertising revenues are rising, demand is still weak.
According to AdHive, India is the country where most advertising is done.
“A growing number of advertisers are choosing to make digital campaigns, where they can reach their target audience in the digital space.
For the most part, digital advertising is more affordable and less time consuming than traditional forms of advertising,” says Ramesh Raghavan, partner and managing director at ad technology and advertising agency AdHiver.”
There is still a lot of opportunity for companies to grow in this space, and they need to look at the market,” says Manish Gupta, chief market strategist at mobile and internet marketing agency AdWords.
The ad world is evolving at an accelerated pace in the last couple of years, says AdHire CEO and managing partner Virendra Kulkarni.
“Advertising is one of the key drivers of growth in the ad industry and it has to be driven by digital platforms like YouTube, Facebook and Snapdeal.
We have seen a lot more aggressive monetisation of online video over the last few years, which has created an opportunity for smaller brands to make more targeted advertising and targeted marketing,” he says.”
Smaller companies need to pay attention to what their target market is doing in their space.
They need to be more proactive in finding out who their target customers are, what their audiences are like, what they value and what they are looking for,” he adds.
According the ad market researcher Zoho, there are a total of 6.8 billion users in India.
The total number of ads and clickthroughs on mobile, web and ad networks is estimated at 4.5 billion.
This represents a growth of 3% to 4% every year.