Bloomberg -1.1% LIFETIME NOWLAS LA LAKE, Calif.
— Google ads are on fire right now.
The search giant is adding thousands of new advertisers a day, including brands such as Nike, Adidas and Nike+ in the US and Canada, and also adding new advertisers to its international partners like Amazon, Amazon Prime and the French retailer L’Oreal.
Google has become the poster child for the online advertising industry, with the number of ad units sold increasing more than 30% in 2017, according to Statista.
It’s the fastest-growing advertising business in the world, outpacing the likes of Facebook and Apple, and advertisers are flocking to Google’s platform, with ad units on the rise across the globe, including the United States.
We had to make sure we had enough of them,” said Michael Mazerov, a senior vice president at Newegg, which makes the world’s largest microprocessor, in an interview.
That’s why, Mazerova said, Google was able to launch its first-ever Google Shopping app last year. “
It was more about doing things that are easy for people to do, and that we could automate, so that we were able to scale to be more efficient in our operations,” he said.
That’s why, Mazerova said, Google was able to launch its first-ever Google Shopping app last year.
In the US, Google said it was adding more than 2,000 new brands to its Google Shopping program in the first quarter of 2018.
Newegg, however, said that the company’s total US advertising spend in the third quarter of this year was just $3.8 billion, and its total international advertising spend was $10.6 billion.
While Google’s ad unit growth has been slower than that of Facebook, it’s still growing faster than the likes to rival Apple.
Apple’s revenue in the fourth quarter was $5.6 trillion, according a report by IDC, while Google’s was $8.2 billion.
Google is also gaining in popularity among younger consumers.
The company says that Google+ has more than 1 billion users worldwide, with more than 8 million users aged 18-34, and there are nearly 200 million people in the United Kingdom, France, Germany, Italy, Spain and Japan.
Advertisers are also increasingly turning to the search giant to reach audiences beyond the usual demographic.
On Wednesday, Google announced that it has purchased more than a dozen companies, including social media platform Instagram and the social news site BuzzFeed.
As Google expands, it also has become more adept at connecting advertisers with specific audiences.
Last year, Google launched its first “social search” feature, allowing advertisers to narrow their search to topics that they can reach out to their customers.
By 2020, Google will launch an additional tool called the AdWords Manager, which will let advertisers reach out directly to people in specific geographical areas and demographics.
For example, advertisers could offer to match a customer with an “adviser” to learn about their local community, or to advertise in a specific geographic area.
When a person searches for a company or a product, Google also uses its Google News feature to see who is sharing that content, giving the company more data about the user.
And for companies that have a high profile on Google, Google has partnered with prominent brands to reach out.
With the advent of mobile devices, Google is trying to build a more powerful search engine that can be used across a wider variety of devices, from smartphones to tablets to televisions, according Mark McNulty, head of product marketing for Google’s social and search business.
So far, Google’s efforts have focused on mobile and search ads, McNulty said.
“We think that we have a really strong position to get more advertisers interested in Google,” he added.
One way to do that, McNaughts said, is to start using the company as a partner, rather than competing directly with it.
McNulty said that he thinks that the two companies could work together to bring more people online.
“I think that there is a lot of potential to build relationships with other partners,” he explained.
A Google spokesperson declined to comment on whether the company has signed any agreements with brands.
But in its latest earnings report, Google reported that it sold nearly $1.5 billion worth of ads in the second quarter, up more than 60% from the first.
Analysts are watching Google closely.
Andrew H. Cherkas, a research analyst at Wedbush Securities, said he expects Google to become a major player in online advertising by 2021.
Cherkas sees a few big challenges for Google.
First, the search company needs to figure out how to get its ads to more people.
Google is struggling to find ways to get people to use its services, he said,