How to avoid ‘fake news’ ads in the workplace


As we know, the digital world is full of fake news.It’s a problem that has made news aggregators and publishers nervous, but it also provides an opportunity for publishers.It could be that advertisers will find a way to spot and remove the fake news in their ads.There are ways to make your ads less clickbaity.We […]

What to know about the latest online ad campaign, and why it matters


How much will your online ad cost you?How much are you willing to pay?That’s the question advertisers are asking now, as they begin to spend millions of dollars on new ads to reach young people across the country.And with so much to weigh in on, it’s clear how big an impact the new ads have […]

Advertisers are watching this year’s black friday ads, but they’re paying less to reach consumers


The amount of money advertisers are spending on online ads has been dropping in recent years.The average ad spend in November was $1.85 billion, down from $2.29 billion in 2010, according to research firm Quantcast.The decline is largely driven by advertisers who are looking to increase sales and advertising efficiency, said Michael Nachman, director of […]

How to avoid Coca-Cola adverts with your eyes closed


Ads in newspapers, magazines, television and on the internet are being placed before children.But, how can you spot the fake ads?This guide will show you how to spot the ads in your local paper and magazine, as well as online.It is important that you read the adverts carefully before clicking on them, as some may […]

Why don’t the advertising flyers in Lafayette look like this?


After a three-year campaign, the Lafayette Advertising Board has concluded that Lafayette’s current advertising posters are not in compliance with the law and are not appropriate for use in a local election.“Lafayette is a small community of just over 300,000 people,” said board member Jim Kocher.“And, if we’re not doing our jobs, what are we […]

Which company is hiring the most new talent?


When Burger King announced that it would be hiring an advertising manager to help run its new video advertising program, a number of other companies were quick to jump on the opportunity. “BK is in a very good position to grow and expand,” said David Kallman, VP of digital at a large chain like Burger King.“We […]

What happens when a restaurant advertises its new location?


An outdoor advertising campaign from PepsiCo has been pulled from the website of the Halifax Regional Municipality.The ad is set to run at a popular Halifax restaurant, a popular tourist attraction, and in the city’s central business district.A PepsiCo spokeswoman confirmed the ad will not be running this year and said it has been removed […]

The Future of Advertising: The Most Expensive Advertisements You’ll Ever See


A new study from Google finds that the biggest and most expensive ads on the web are from the advertisers themselves.In their latest annual study of online advertising, Google found that the median number of ad impressions that users see on a site’s homepage is around 2,500, which is a staggering figure.While the average user […]