Advertisers are watching this year’s black friday ads, but they’re paying less to reach consumers


The amount of money advertisers are spending on online ads has been dropping in recent years.The average ad spend in November was $1.85 billion, down from $2.29 billion in 2010, according to research firm Quantcast.The decline is largely driven by advertisers who are looking to increase sales and advertising efficiency, said Michael Nachman, director of […]

Why don’t the advertising flyers in Lafayette look like this?


After a three-year campaign, the Lafayette Advertising Board has concluded that Lafayette’s current advertising posters are not in compliance with the law and are not appropriate for use in a local election.“Lafayette is a small community of just over 300,000 people,” said board member Jim Kocher.“And, if we’re not doing our jobs, what are we […]

The Future of Advertising: The Most Expensive Advertisements You’ll Ever See


A new study from Google finds that the biggest and most expensive ads on the web are from the advertisers themselves.In their latest annual study of online advertising, Google found that the median number of ad impressions that users see on a site’s homepage is around 2,500, which is a staggering figure.While the average user […]

What are the best and worst examples of fake news in the past month?


The US and UK have been plagued by fake news and conspiracy theories in recent weeks, with reports of people being targeted for death by the likes of the so-called Islamic State, as well as the alleged murder of a former US vice president.But there have also been reports of fake tweets, articles, tweets, Facebook […]

How to spot a fake ad on a football match


If you’re in the market for a fake match ad, you’ll probably have to look elsewhere.That’s because of an increasing number of fake match advertisements appearing on football grounds.According to the UEFA website, the “marketing value of these ads is not only significantly lower than the genuine product, it’s often lower than what it costs […]

California lawmaker calls for boycott of Corona after anti-gay backlash


CAESAR, Calif.— California state Rep. Dan Ammiano, who has been called a “bigot” and a “hate-monger” by conservative critics for his stance on gay rights, has issued a call for a boycott of the Corona brand of beer after anti-“gay” backlash led to the company canceling a series of events featuring the iconic California beer.The […]

‘Biggest mistake I ever made’: Nike ads in Texas are ‘fraud’


It seems like there are few people in America who have a higher opinion of Nike’s advertising in Texas than Mike Smith, the former head of the Nike advertising division who recently resigned.Smith, who was responsible for designing the Nike ad campaigns in Texas, told Politico he made the mistake of taking the ad campaigns […]

How to use an advertiser banner to get more clicks on YouTube


A new banner advertising feature that helps advertisers find more traffic for their ads may have a long road to approval in the NHL.It may not be ready in time for the start of the season, but a lot of the NHL’s biggest advertisers are already working on ways to integrate the feature with their […]