‘This is what happens when the government takes your money’: Denver advertiser in court over marijuana ad


DENVER — An advertising agency is defending its ad campaign featuring a marijuana advertisement that’s accused of inciting racial violence in Denver.In a court filing Friday, Colorado advertising agency DLA Piper said the ad has nothing to do with the legalization of marijuana in Colorado.The ad features a woman sitting in a car parked next […]

How to make sure you’re not getting a “false impression”


How do you know when an advertisement is a lie?How do marketers tell the difference between a truthful advertisement and a misleading one?This is a common question that advertisers are grappling with.The answer to this question is an infographic from ad agency Ethos, which helps to answer these questions.Ethos’ infographic is based on the latest […]

What is BingeOn?


When you think of Binge On, you might think of it as a Netflix-like service that streams movies and TV shows for free, but that’s not quite how it works.Instead, the streaming service is a collection of programs and services that allow users to watch video content on demand from across a wide range of […]

Super Bowl ad buy: ‘We don’t want to hurt’ Super Bowl ads


ESPN’s Adam Schefter and Mike Reiss report that it’s been a very difficult sell for the NFL to get its ads on Super Bowl advertisements for many years.The league’s chief operating officer, Joe Lockhart, recently told ESPN’s “NFL Nation” that it “would be very easy” for a company to buy ads from Super Bowl advertisers […]

How Google Ads Cost The Big Beer Company $7.5 Million to Advertise In 2017


A little over a year ago, Google announced that it would be cutting ads from Google+ during the holidays.Today, the company is back to its old ways, with the company announcing that it will pay out $7,500 in advertising revenue during the 2016-17 holiday season.While that figure is small by comparison to the amount paid […]

Which one is better? Spotify vs. Google AdWords


Spotify is a social media sharing and marketing platform that is a leading competitor to Google Adwords.Spotify currently has over 50 million registered users, and their advertising services are used by more than 20 million companies.Their mobile app, which allows users to post ads on their own devices, has been downloaded more than 5 million […]

What to know about Dubuque, Iowa’s first ad company


Dubuques first ad firm, Dubuquo, announced its acquisition of a digital advertising firm on Wednesday, a move that may not only allow it to expand its advertising offerings to more markets but also help it attract a new clientele.Dubuquon, a subsidiary of the Dubuqos Media Group, is a small, independent digital advertising agency that specializes […]