What happens when a restaurant advertises its new location?

An outdoor advertising campaign from PepsiCo has been pulled from the website of the Halifax Regional Municipality.The ad is set to run at a popular Halifax restaurant, a popular tourist attraction, and in the city’s central business district.A PepsiCo spokeswoman confirmed the ad will not be running this year and said it has been removed […]

How to get the biggest bang for your buck in outdoor advertising

The biggest thing you can do to drive revenue from outdoor advertising is to create an online presence.To do that, you need to build a dedicated landing page, a landing page optimized for outdoor advertisers.If you’re a new advertiser, you’ll need to make some initial tweaks.First, get familiar with the landscape of outdoor advertising.That means […]