Advertisers are turning to social media for ad revenue, research shows


AUSTIN (AP) Ads that appear on social media platforms are driving revenue growth for major U.S. advertising companies, while advertisers are shifting to ad networks that offer personalized audiences, according to a new study by advertising analytics firm AdRoll.The research suggests that social media may have the most to offer advertisers as they pursue audiences […]

Advertisers are watching this year’s black friday ads, but they’re paying less to reach consumers


The amount of money advertisers are spending on online ads has been dropping in recent years.The average ad spend in November was $1.85 billion, down from $2.29 billion in 2010, according to research firm Quantcast.The decline is largely driven by advertisers who are looking to increase sales and advertising efficiency, said Michael Nachman, director of […]

How to sell more ads: How the world’s top brands can use social media to boost sales


When you’re trying to sell something to someone, what kind of ads should you run?For many marketers, it’s not enough to just run a simple banner on your website and see if people click on it.You also need to put in some work to find the right audience to reach, and you’ll need to be […]