How to sell more ads: How the world’s top brands can use social media to boost sales


When you’re trying to sell something to someone, what kind of ads should you run?For many marketers, it’s not enough to just run a simple banner on your website and see if people click on it.You also need to put in some work to find the right audience to reach, and you’ll need to be […]

Which ads will drive your traffic?


The best advertising strategies for online ads, from the likes of Netflix to Facebook to Amazon, will be the focus of this week’s ad market analysis session at the 2017 ad industry conference in Toronto.The session, sponsored by Thomson Reuters, will highlight the most successful advertising campaigns in the past 12 months and will offer […]