How to use an advertiser banner to get more clicks on YouTube


A new banner advertising feature that helps advertisers find more traffic for their ads may have a long road to approval in the NHL.It may not be ready in time for the start of the season, but a lot of the NHL’s biggest advertisers are already working on ways to integrate the feature with their […]

Why the TV ads cost so much


Ads on television and radio are the new normal.And they’re not just for the big networks.Consumers spend $5 billion annually on television ads, according to Kantar Media/CMAG.While that’s not the largest market in the world, it’s a big one.It’s also a huge source of revenue for advertisers.And, thanks to their ubiquity, they’re easy to spot.“We’re […]