Advertisers are watching this year’s black friday ads, but they’re paying less to reach consumers


The amount of money advertisers are spending on online ads has been dropping in recent years.The average ad spend in November was $1.85 billion, down from $2.29 billion in 2010, according to research firm Quantcast.The decline is largely driven by advertisers who are looking to increase sales and advertising efficiency, said Michael Nachman, director of […]

Which ads get the most eyeballs?


The Washington Post’s Food Advertising Age project has mapped the most influential ads for your favorite foods.The project is a collaboration between the Washington Post and AdAge, the world’s leading marketplace for online advertising.Here are the top 10 ads, along with some interesting insights about how each is being viewed.1.Apple’s “Apple Watch” ad, “Your Body […]

Why Apple has been so quiet on iOS ads


A long-time Apple fanboy, I’ve been following Apple’s iOS advertising strategy since the iOS 6 launch.But when I got a chance to get hands-on time with the company’s latest iPhone, the iPhone 6s, I found myself frustrated with how Apple’s advertising strategy works.When I first tried the iPhone in June, I was impressed by how […]