How to be a successful SEO company with business advertising


I don’t like to be called a business advertiser.Not anymore.This is not a job description I had in high school.Not in any other industry.But it’s a job that’s still in my DNA.And when I’m asked to help clients sell advertising on their websites, I’ve been asked to do more than just write content.I’ve also been […]

Which advertisers are deceptive?


The Google News database contains ads that appear to be commercial advertising.For example, a Google search for “car advertising” can return thousands of ads that target the search for cars.But in reality, many of these ads are from companies who don’t want to be associated with any kind of commercial product.To make matters worse, many […]

How to Get Away With Murder Season 3 trailer opens with ‘unhinged’ twist


MTV News has released a new trailer for season three of How to Go to Hell.The show, which is set to premiere on April 9, is the first season since the death of Darlene Dunbar, a high school student who disappeared on February 5, 1979, that has not been based on a real case.It is […]

Why McDonald’s ad buys have not been a good investment


A few years ago, McDonald’s launched a massive advertising campaign aimed at making the restaurant an even more desirable place to eat than it already was.The campaign began in late 2006, and ended with a $1.1 billion investment.The money paid off: McDonald’s now sells more burgers and fries per square foot than any other restaurant […]

Why McDonald’s ad buys have not been a good investment


A few years ago, McDonald’s launched a massive advertising campaign aimed at making the restaurant an even more desirable place to eat than it already was.The campaign began in late 2006, and ended with a $1.1 billion investment.The money paid off: McDonald’s now sells more burgers and fries per square foot than any other restaurant […]

Why McDonald’s ad buys have not been a good investment


A few years ago, McDonald’s launched a massive advertising campaign aimed at making the restaurant an even more desirable place to eat than it already was.The campaign began in late 2006, and ended with a $1.1 billion investment.The money paid off: McDonald’s now sells more burgers and fries per square foot than any other restaurant […]

When You’re Not Making Any Money But Your Brand Is: What Your Advertising Can Teach You About Success


The past year has seen a steady stream of articles about the effects of advertising on consumer behavior, particularly in the social media era.But the reality of what’s going on behind the scenes is much less clear.The data and research surrounding advertising can vary greatly, from the subtle (a few dollars in the bank) to […]