Advertisers are turning to social media for ad revenue, research shows


AUSTIN (AP) Ads that appear on social media platforms are driving revenue growth for major U.S. advertising companies, while advertisers are shifting to ad networks that offer personalized audiences, according to a new study by advertising analytics firm AdRoll.The research suggests that social media may have the most to offer advertisers as they pursue audiences […]

How to make sure you’re not getting a “false impression”


How do you know when an advertisement is a lie?How do marketers tell the difference between a truthful advertisement and a misleading one?This is a common question that advertisers are grappling with.The answer to this question is an infographic from ad agency Ethos, which helps to answer these questions.Ethos’ infographic is based on the latest […]

‘We don’t want people to feel sad’: Facebook founder says it’s important to promote happiness


Facebook is now taking its anti-bullying campaign in the direction of happiness.The social network’s CEO Mark Zuckerberg has said that “we don’t need to do much” to promote people’s happiness, adding that Facebook has already become the place where people can get support and help from the company, a sentiment echoed by CEO Mark Hurd, […]

Which ads will drive your traffic?


The best advertising strategies for online ads, from the likes of Netflix to Facebook to Amazon, will be the focus of this week’s ad market analysis session at the 2017 ad industry conference in Toronto.The session, sponsored by Thomson Reuters, will highlight the most successful advertising campaigns in the past 12 months and will offer […]