Which one is better? Spotify vs. Google AdWords


Spotify is a social media sharing and marketing platform that is a leading competitor to Google Adwords.Spotify currently has over 50 million registered users, and their advertising services are used by more than 20 million companies.Their mobile app, which allows users to post ads on their own devices, has been downloaded more than 5 million […]

Why you should not use food advertising as a means to promote your product


Google has been pushing its new food advertising platform for some time now, and now the company is finally releasing a guide on how to effectively use the service to get your brand noticed.Google’s new ‘Food Ad Guide’ is aimed at businesses looking to get their advertising in front of a wider audience, which should […]

How to eat well without being a food blogger


There are two main categories of food bloggers.There’s the kind that can write about what’s on the menu at your local restaurant, and there’s the type that can’t.These two categories are inextricably linked, but they don’t have much overlap.If you’re the kind of food blogger that’s interested in finding out what’s in your local restaurants, […]

Which ads get the most eyeballs?


The Washington Post’s Food Advertising Age project has mapped the most influential ads for your favorite foods.The project is a collaboration between the Washington Post and AdAge, the world’s leading marketplace for online advertising.Here are the top 10 ads, along with some interesting insights about how each is being viewed.1.Apple’s “Apple Watch” ad, “Your Body […]

Food advertising age: How companies can change the landscape


If you’re a company that wants to grow your revenue, and you want to stay ahead of the curve, you need to think about how you can advertise more effectively and effectively at an age where there’s less demand.That’s what research by market research firm NPD Group suggests.The company has been conducting research on food […]