Why McDonald’s ad buys have not been a good investment


A few years ago, McDonald’s launched a massive advertising campaign aimed at making the restaurant an even more desirable place to eat than it already was.The campaign began in late 2006, and ended with a $1.1 billion investment.The money paid off: McDonald’s now sells more burgers and fries per square foot than any other restaurant […]

Why McDonald’s ad buys have not been a good investment


A few years ago, McDonald’s launched a massive advertising campaign aimed at making the restaurant an even more desirable place to eat than it already was.The campaign began in late 2006, and ended with a $1.1 billion investment.The money paid off: McDonald’s now sells more burgers and fries per square foot than any other restaurant […]

Why McDonald’s ad buys have not been a good investment


A few years ago, McDonald’s launched a massive advertising campaign aimed at making the restaurant an even more desirable place to eat than it already was.The campaign began in late 2006, and ended with a $1.1 billion investment.The money paid off: McDonald’s now sells more burgers and fries per square foot than any other restaurant […]