How to spot a fake ad on a football match


If you’re in the market for a fake match ad, you’ll probably have to look elsewhere.That’s because of an increasing number of fake match advertisements appearing on football grounds.According to the UEFA website, the “marketing value of these ads is not only significantly lower than the genuine product, it’s often lower than what it costs […]

How to sell more ads: How the world’s top brands can use social media to boost sales


When you’re trying to sell something to someone, what kind of ads should you run?For many marketers, it’s not enough to just run a simple banner on your website and see if people click on it.You also need to put in some work to find the right audience to reach, and you’ll need to be […]