Which advertisers are deceptive?


The Google News database contains ads that appear to be commercial advertising.For example, a Google search for “car advertising” can return thousands of ads that target the search for cars.But in reality, many of these ads are from companies who don’t want to be associated with any kind of commercial product.To make matters worse, many […]

Which video ads are effective?


Subliminal Advertising: The Advertising that works.A collection of short videos which will make you feel as though you’re watching a real ad.You may not realise it, but your brain is already sending you the same message, and it’s sending that message to the world through the internet.There are different ways you can use this information […]

How to spot a false advertising scam


The most effective way to spot fake news is to simply ignore it.So how do you know if a story is real or fake?There are two main types of fake news: “official” and “non-official” (or, in the words of the US Congress, “official”) sources ABC News (US) article What are the major types of ‘fake […]