How to use Google AdWords to build an email list and drive traffic


With all the buzz surrounding the upcoming presidential election, it’s easy to forget that there’s a lot of other things going on.It’s not just that there are so many new candidates vying for the highest office in the land, or that candidates are starting to openly debate the future of the United States.It may not […]

A Look at the 1950s Advertiser Spotlight


The 1950s saw a marked shift in advertising practices and strategies from the early 20th century when newspapers were still the primary source of advertising revenue.The industry was moving toward digital technologies that allowed advertisers to target customers directly from a computer screen.As the economy expanded, so did the importance of newspapers in the daily […]