The video game industry has been hit by a wave of online deceptive advertising since 2015, as a result of changes to the law. Here’s how to avoid the next round of video game scams.


Posted November 01, 2020 04:17:49A wave of video games scams hit the video game market in 2015, with a spate of fraudulent ads appearing across the web.Now, as the industry prepares to rebrand, there’s a new scam being launched to capitalize on consumers’ confusion.According to a recent report from The New York Times, the video-game […]

How to identify your online advertising campaign’s ad target audience definition


Advertisers are increasingly looking for keywords that help them understand the audience they are trying to reach.This is especially important when you are looking to identify an audience that is different than your usual customers.If your keyword is “pizza”, you will likely not be able to identify a specific group of customers, even though the […]